Business Industries of Print Media

Newspapers contain a few of sections such as business section. In the business section will have some article are written by the people are successful in business. They can share their experience and knowledge to all readers. Besides that, print media can help the boutique or shopping complex to promote their products and inform the news of discount the price of their products to readers.

Newspaper contains the job application section which will list the job specification and job description for job applicant. So the company can find the employees easily through newspaper. Magazines are a suitable option to promote the restaurant. For example, have some cate magazines that have shown to audience about the top ten cate in Ipoh. These will help the tourist easily to find the good restaurant and delicious foods at certain place. Readers will interest to the advertisement in magazine because of the better quality paper permits better colour reproduction. These will help the restaurant increase their amount of customer.

In additional, contain some business magazine such as Fortune and SME & Entrepreneurship magazine. This magazine will mainly analysis on matters affecting the SMEs and Fortune magazine will covering local and international business in news, financial news, technology, companies, global economics and more. Print media will help to convey the useful and update business information to readers.

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Function Of Print Media

Media refers to the groups that communicate information and news to all people. Media have divided into three types that are included print media, broadcast media and internet. Print media is the oldest media such as newspaper, magazines, journals, and other printed material.

The printing media is responsible to reporting the latest and accurate news and information. Few type newspapers such as New Straight Times and The Star. After that, many types of magazine such as business, education, entertainment, travel, cate and fashion magazines.

For example, Galaxie is an entertainment magazine and SME & Entrepreneurship is a business magazine. They will have regular readers of print media. Broadcast media is the news is broadcast at radio and television. The main broadcast networks in Malaysia are RTM1, RTM2, RTM3, NTV7 and 8TV. Local news stations have large amount of audience because radio channel will report the local weather, traffic and events. Many people will listen to the radio channel especially during morning and evening.

Nowadays, the internet is the fastest transforming the news because every people know how to online and they will post the latest and updated news on the internet such as Facebook. Internet is a quickly way to transmission the news and information so internet will provide advantages toward various industries to promote their business. Besides that, weblogs also is a ways to transmitting the information through internet. Media is an important communication channel to disseminated education, business, news, entertainment, data and promotional message.

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Transforming Print Media

There’s no question that newspaper and magazine publishers are facing major disruption. That’s largely due to four major trends that are rapidly changing how people consume print media:

  1. Consumers are spending more time online. SHAREFrom 2005 to 2010, US consumers spent 74% more time reading online print media. But they also spent 21% less time reading newspapers and 11% less time reading magazines.
  2. New devices are growing exponentially.The mobile Internet has taken off everywhere, sparking a revolution in customer behavior. Tablet and e-reader shipments continue to be robust, and an increasing percentage of device owners prefer to read digital versions of their favorite newspapers and magazines.
  3. The audience is increasingly fragmented.Newspapers are being challenged by online aggregators and television networks, as well as by standalone vertical alternatives. Magazines are losing readership to customizable social magazines and digital-only interactive sites.
  4. New voices are being heard.The Internet has a low cost of entry, and many consumers increasingly have more trust in amateur blogs, social print media, and other user-generated content. They also want to read new, alternative online outlets for hyperlocal news and content.

In parallel to these consumption changes, new modes of advertising have emerged. Many companies have reacted to these trends by cutting costs. Others have begun taking simple steps to adapt their businesses for the digital age. These tactics are understandable and appropriate, but they are not enough.

The Need for Balance

To achieve long-term, sustained, transformational growth, print media companies must balance two goals: maintain or improve margins and invest for the future.

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Role of Print Media

Print Media is a revolutionary evolution that has buried the gap of communication with the aid of tangible printed assets such as newspaper, magazines, letters etc. among various targeted groups of people so that the hierarchy of information would never gets broken down due to slacking conversation. Print media has several sources to destine its significant role among which newspapers and magazines are the gigantic dominants for intermediating information till the date today while business-letters, brochures, bill boards, pamphlets, sign boards, post cards and advertisements play secondary role in catapulting a large audience in one go.

The word ‘print’ connotes written by machine and the term ‘media’ illustrates mode of communication. Thus, print media has been imparting knowledge and information to a strictly targeted huge mass. Along with such conventional sources of print media like newspaper, the power of mass communication has been strengthened. The worry of conveying same information to a large group has been resolved such as an entrepreneur needs not to rewrite again and again the same business letter to his numerous employees for displaying the agenda of his business strategy as his business-letter would brief his motto in one go.

The most vital and significant purpose of print media is to share information as a written interface to a strictly targeted audience for whom the particular set of information or data has been meant for genuinely. It connotes that there would never be any wastage of vital information and the primarily concerned audience would get the maximum benefit from the written data. It serves the commercial motive of advertising any product on one hand, and revealing the credibility of the business on other hand via pamphlets, brochures and newsletters.

For being abreast with the information that is latest, prefer print media as it is the best.

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Types of Print Media?

From a publishing perspective, print media includes newspapers, magazines and books. From a marketing and advertising perspective, print media also includes brochures, posters, flyers, directories and direct mail pieces, such as letters and postcards.

From a reader’s perspective, print media is used to gather information or for entertainment purposes. Newspapers are a common source of local, regional or national news. Local magazines or business publications also provide readers with information on topics of interest. Some magazines, along with books, are used for entertainment or pleasure. People read fiction books, for instance, for entertainment driven by a story, plot and characters.

In marketing, companies rely on print media to deliver messages to targeted customers. While readers do not necessarily seek ads in newspaper or magazines, publishers rely on advertising dollars from companies to keep subscription rates low and to generate profit. Advertisers want to engage customers as they read through the pages.

Other print media is specifically developed to convey an advertiser’s message to targeted customers. Companies prepare flyers, posters and brochures to communicate company, product or event-specific information or benefits. These media are often mass-distributed to customers through public postings. Direct mail pieces are sent to targeted customers in their mailboxes.

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Introduction of Print Media


Now that so much media is electronic or digital, it’s hard to imagine there was ever a time before print media was invented. The earliest civilizations only had oral communication. If they had news to tell, they ran to the nearest person to spread the word to others, who each did the same until everyone had heard the news. Then people began to write down their news in picture form and then in crude languages where symbols stood for words and letters. It took the inventions of paper and the printing press for print media to come into regular use. Once it did, there was no turning back.

What Is Print Media?

Simply stated, print media is the printed version of telling the news, primarily through newspapers and magazines. Before the invention and widespread use of printing presses, printed materials had to be written by hand. It was a painstaking process that made mass distribution impossible.

At first, news was chiseled in stone. Later, it was handwritten and posted in a public area much like today’s posters or read from a scroll by a town crier. As early as 131 B.C., the ancient Roman government produced daily news sheets and informed the public in this way. Through the years, print media evolved to include entertainment, educational topics and more, instead of only conveying news.

A Brief History of Printing

Around the year 932, Chinese printers adapted wood blocks, which had been used to print illustrations and small amounts of text, and started producing popular books more easily. Each page of text was one block that could be used repeatedly to make the books.

About 100 years later, China’s Bi Sheng invented movable type by carving individual characters onto small blocks of clay. Each small block was hardened by fire to become a porcelain piece that could be used again and again. The pieces were glued to iron plates to make a page. Using each page hundreds or thousands of times, he could mass produce news quickly. When the printing was done, the pieces were removed from the plates to be used again to make other pages.

Bi Sheng’s invention had limited success in China because the Chinese alphabet’s characters are so large that they were difficult to put on movable type. His idea spread all over the world, however, and others adapted it using other materials such as wood, tin and copper. Still, the process was too cumbersome to mass produce a newspaper for the public.

Printing Press Mass Produces Newspapers

In 1440, Johannes Gutenberg introduced his invention of a movable type printing press with type that was much easier to change, making the mass production of news pages possible. The invention spread throughout Europe, and printing and distributing sheets of news became popular.

The World Association of Newspapers considers the first newspaper to be The Relation, which was published in Germany in 1604. It was published regularly (weekly), disseminated to the public and covered a range of news, from politics to entertainment.

The Oxford Gazette was the first English paper to be published, starting in 1665. It moved to London the next year and was renamed the London Gazette. It is still published today as the official publication of government news.

Although the early American colonies published news sheets, the first true newspaper was published in Boston in 1690. Called Publick Occurrences Both Foreign and Domestick, it ran into trouble for publishing political criticism. Its publisher, Benjamin Harris, was arrested and all copies were destroyed. While the American colonies were adamant about freedom of religion, freedom of the press was another matter.

The first successful newspaper in America was the Boston News-Letter in 1702. Its publisher, John Campbell, was careful not to publish any criticisms of the government. When Ben Franklin’s brother was arrested in 1722 for publishing news critical of the government, he turned over his paper, The New England Courant, to Ben.

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What is the role of print media in the development of the education?

Print media is everywhere, it has become a part of our daily life. The media play a dominant role in the learning process. Media has potential to shape personalities, change the way we perceive and understand the world and our immediate reality.

Print Media like Newspapers, Journals and Magazines are the basic oldest channels of communication between one source to other. Print Media are being printed in every regional language to facilitate, the readers to get information and knowledge in ones own mother tongue.Through newspapers, we can get news, information, and we can learn our National Language, and English Newspapers are very helpful to learn the English Language.

Use of media in education such as computers and smart class. It also helps children to know more about their subject, they get complete information about any topic.

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Unique Advantages of Very Popular Print Media

Apart from newspapers and magazines, there are other print media channels such as billboards, direct mail, brochures, and other specialty ads. Read the following post to learn about its advantages and disadvantages in our lives.

The print media is considered to be one of the most flourishing industries today. This medium is also particularly very popular to reach target audience, on a global basis, for advertisers. The different types of print media give a plethora of options for people to reach a varied bracket of users.

So, every medium has its particular advantages, a thing which should be considered to be of utmost importance by all advertisers and clients.


  • Both media outlets―magazines and newspapers―have a loyal readership. This can be very useful for advertisers as compared to gaining loyal customers or advertising on the Internet.
  • If you are targeting a particular geographical area, you can do so with ease. For example, a local newspaper would be a best medium to advertise about a new shopping complex.
  • You can choose the size of the advertisement space. This will help you to plan the budget of the exact expenses to be incurred while advertising.
  • With loyal customers, comes the possibility of word-of-mouth marketing or advertising.
  • Magazines and newspapers are always in the eye among the public. Magazines are read for a period of a month, which brings more attention to an advertisement.
  • You can even advertise through brochures or leaflets depending upon your target audience. If the information is in detail, a brochure can prove to be an apt option. A leaflet, in that case, would be useful for a brief message or introduction of the organization and/or services provided.

Changes In the Print Media Industry

Technology continues to change our industry… and now it has changed forever! Microchips, the Internet, and new printing processes have accelerated changes to the print media industry and we have a decision to make.

The decision before us is “Am I going to ride out as long as I can the traditional print model” or “Am I going to look at the new opportunities in our industry and drive my business into the future?”

This is really a “how long do I want to be in the industry” question. For those of you interested in moving into new products and services generated by the microchip, the Internet and new printing processes , I suggest two areas for you to follow.

Digital Print Media Technologies. Our industry was born with Gutenberg, which evolved into letterpress, and later offset as the primary printing process. But now digital is going to become the dominant print process. We could debate this, but most certainly, more digital presses will be sold than offset in the future. Digital print allows a customer to print small quantities of highly targeted pieces on substrates we never dreamed we could print on in the past. Think about what that means to your customer: Short runs, highly targeted, many substrates.

Electronic Media. The Internet is powering new forms of digital communications that were not even thought about just a few years ago. From email marketing and PURLs to QR codes and PDF files, you have more tools at your disposal to bring new creative solutions to your customers. A recent study showed that print buyers are now buying 14 percent of their purchases on the Internet and print media service providers predict that will grow to 50 percent in the next few years. We can provide greater service than ever with these electronic media tools.

This article comes from printmediacentr edit released

What Are the Advantages of Print Media Over Electronic Media?

Many companies reject print media advertising, believing the digital age has given way to more efficient forms of marketing. But comparisons between print media and electronic media have shown that print media provides many incredible advantages. Magazines, newspapers, leaflets, and catalogues are more effective at targeting customers and making a lasting impression. Here are some of the advantages of printed media over electronic media.

Advantages of Print Media vs. Electronic Media

20180424Can electronic media replace print media? If you ask brands like Ikea or Williams-Sonoma, the answer would be “no.” These companies derive a huge part of their success from their catalogs and print media. Flashy magazines with vibrant photographs will always be popular among consumers and they’re very effective at grabbing readers’ attention. Additionally, print media is generally an easy and affordable medium to advertise with and effectively spreads awareness within a specific geographical area. You can target your demographic more easily with print media by doing research and delivering your catalogs right to your prospective customers’ mailboxes. Print media allows for easy budgeting and expense management as well.

As for electronic media, although it has a much wider reach and allows for greater flexibility, its results still do not compare to the quality customer relationships you can gain from using a print media strategy. Electronic media does allow businesses and retailers to use pictures, animations, and even 3D imaging to market their products or services, but it comes at a cost. It is actually much more affordable to set up a print marketing campaign. And the profit you gain through targeting the consumers most likely to buy your products outweighs the investment.

Important Types of Print Media

There are three main important types of print media: newspapers and articles, magazines and catalogs, and books. Newspapers and articles are delivered in a frequent and regular manner, and they can be presented attractively to create interest in the reader. This form also provides accurate and authentic information about current events locally and worldwide, related to various human-interest topics like health or entertainment.

Magazines and catalogs go deeper into a particular topic. They can feature stories, interviews, research, or analysis to provide the reader with more details about a specific topic. Unlike newspapers, which provide information on several topics and categories, magazines focus all their content on something specific and provide in-depth research and information about it. Some topic examples include fashion, technology, gaming, interior design, and fitness.

Thirdly, print media can come in the form of books. These can be considered a form of cultural heritage, encompassing scientific reports, history, and literature. Whether it comes in the form of textbooks, adult literature, or storybooks, this form of print media is a great way to target people who still enjoy taking their time and going through an entire book about a topic. Biographies, history, and self-help are some of the categories of this type of print media.

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