Handbook of Technical Textile Design

20161103A new book entitled ‘Handbook of Technical Textile Design’ has been launched by authors Michael and Matthew Litton; two well known Ayrshire, Scotland, based technical textiles designer/ developers.

This book is aimed, firstly, at helping those textile companies who are already involved with technical textiles and would like a more structured approach to the design of new products and, secondly, to those textile companies who have toyed with the idea of entering the field and have wondered what the reality may be like.

Taking innovative products to market

The problems of taking innovative products to market for new entrants to the field are not extensively covered here but the authors offer helpful suggestions for this situation. The assumption is made that readers have a good working knowledge of textile operations.
“There are as many definitions of technical textiles as there are writers on the subject. For this book, we use the definition that a technical textile is one where ‘the performance properties are of greater importance than the aesthetics’,” says author Michael Litton.
For many years the authors have been designing textile solutions for a very wide range of industrial problems. They have a combined experience in excess of 40 years and have agreed to requests from many people to put on record their experiences of working in this field.

Successes are counted in dozens and include such items as the one-piece automotive airbag, various woven and knitted cardio-vascular accessories and tethers for the retrieval of space dèbris. These items are patented and therefore in the public domain whereas the majority of the authors’ former customers would prefer that they do not publish names or details of solutions developed for them.


The book is divided into two sections. In the first section, (Chapters 1 to 4) the general principles for technical textile designs are discussed.

“We recommend that this section should be read before starting any new technical textile project. We cannot, obviously, guarantee that by reading this book you will be able to design great products but we hope that we can ensure that you will not waste time or money on multiple no-hopers. We aim to add realism to projects and to ensure that projects which are undertaken have a realistic chance of success for the technologies available at the time,” Michael Litton says.

“Sampling is a major obstacle and we give several guidelines on how to minimise this hurdle.”

Textile physics

“Finally in this section, we cover some essential textile physics. We have found over the years that very many technical textiles are copies of, or amendments to, other fabrics. It is often only luck that ensures that they perform! Our aim is that it will be possible to have confidence in the performance of a fabric even before it leaves the drawing board. The tables in chapter 4 provide starting points on the path to a successful development.”
In the second section (chapters 5 to 11), the authors consider various textile types (e.g. tubes, flat cloth, and nets) and suitable fibres.

Yarns and fibres

“Chapter 5 discusses yarns and fibres in which we have covered all the common fibres plus a few more but not the truly exotic ones. For each type of fabric, we have listed the options and the relevant merits and demerits of the possible routes to manufacture,” Michael Litton explains.

When compared with the total volume of technical textiles used, knitting is a minority player. In this book, however, it has a disproportionate amount of space because, according to the authors, the scope for new woven solutions for speciality items is more limited whereas the design potential of warp knitting is well beyond the imagination of most textile professionals.

“Since textiles have been around for thousands of years expertly practised by millions of people, many specialist innovations have been accomplished. Our comments will thus have to be general. We are aware that there are exceptions to our statements and we use the words “could”, “would” and similar words with care,” Michael Litton sums up.

This article comes from innovation-in-textiles edit released

Different Types of Print Media: All Effective in their Own Ways


Modern advertising techniques use many ways to convey a message to the consumers. Print media, however, is one of the oldest forms of advertising. It also remains to be one of the most popular forms because it can reach a wider target audience. There are various types of print media which help advertisers to target a particular segment of consumers.

Starting from woodblock printing in 200 CE to digital printing that is currently in use, printing has definitely come a long way. It is a process of using ink on paper to show us images and text by using a printing press. The primary use of print media is to spread information about daily events and news as it is the fastest way to reach the public. Apart from that, it provides a lot of entertainment to the readers. It may be magazines or newspapers that cover all the stories and articles that generate a lot of interest in the minds of the public. Another important use is that of advertisements, as print media is quite inexpensive and can target a huge population at once.

Newspapers are the most popular form of print media. They are generally delivered at home, or are available at newsstands, and it is the most inexpensive way to reach a huge mass of people quickly.

Different types of newspapers cater to various audiences, and one can select the particular category accordingly.

A newspaper is divided into various segments containing current events, sports, food, entertainment, fashion, finances, politics, advertisements, informative articles, and so on. The advertiser, in this case, can choose from a daily newspaper to a weekly tabloid. Advertisers design press advertisements, wherein the size is decided as per the budget of the client.

A newsletter is a publication that mostly covers one main topic. Sometimes, people have to subscribe for the newsletters, or many a time, they are even free. Newsletters are generally used as information sources for neighborhood, communities, and groups having an interest about that particular topic, or event. They are also used for promotional purpose, political campaigns, or for causes.

Newsletters are also used in many schools as a communication tool for parents, which give them information about what is new in the school. Many companies make use of newsletters as a marketing strategy to provide all the information to customers and employees.

Magazines provide detailed articles on various topics, like food, fashion, sports, finance, lifestyle, and so on. Magazines are published weekly, monthly, quarterly, or annually, and many of them are sold all over the world.

Advertising in magazines costs a bit more, but it is a great way to target some market segments. The ads in the magazines need to be eye-catching, yet simple and elegant. Make sure you do not put too much information to herd the page; in that case, you can provide web details for more information. The advertisements and magazine subscription fees are the fund providers for the magazines.

Banners at many places are made of cloth, or paper and are used to show slogans, logos, or some messages. It is also used for advertising brands in exhibitions, giving out the names of products, or services that are being provided. Like banners, posters also come under the same category for the same purpose.

Communication details are also an important part of these banners. Posters are mostly hung at a height and are made attractive so as to catch the attention of the passersby. The primary use of posters can be seen in political campaigns. Both banners and posters are customized and include text as well as graphics―that too in a huge size so that the message is seen from far. It is a self-made form of advertising.

Billboards have mostly become digital, but they qualify under the category of print media―after all, the advertisements are printed on the billboard. These include text and graphics―mostly as a combination―so as to make it more appealing.

Billboards have fixed locations and are huge in size so that it can be seen and read from a long distance. Billboard advertisements are the most costliest in the print media category. The price depends on the size, location of the billboard, and mostly on the duration of the advertisement. Apart from advertisements, a lot of promotional activities are also done by making use of billboards. Even though it costs a lot, it helps in targeting all the market segments.

Books are the oldest form of print media that are used as a way of communication and information piece. They give an opportunity to writers to spread their knowledge about a particular subject to the whole world. They are a diverse platform comprising varied topics that include literature, history, fiction stories, and many more, that not only increase our knowledge but also entertain us.

A book is actually a collection of many printed pages, which are later bound together. After printing was invented, books were printed giving knowledge of various sectors to the world.

A brochure, also known as pamphlet, is a kind of booklet that contains the details of the company, or organization. Generally, brochures are for takeaway, so as to keep the brand in the mind of the audience.

They are distributed in exhibitions, or shops in which particulars of the product, or service of the company are provided along with communication details. It is very necessary that the brochure contains all the required details of the product or service with terms and conditions along with the charges. Brochures generally consist of two or three folds of glossy and colorful sheets with some nice presentation. They are mostly distributed by hand, sent by mails, or you may find them at brochure racks as well.

A normal flyer is also a part of print media. Some of the big companies may not use this type for advertising of targeting the market, but for small organizations, it can be very useful and can help in generating business. A flyer should always be crisp and eye-catching so that it attracts people’s attention.

Flyers can be distributed in exhibitions, or can be put on walls of colleges and schools, depending on what kind of audience an organization is looking for. Printing of flyers is also inexpensive, and so, a stack can be distributed in the neighborhood, or at signals. They are commonly used for advertisements, or at local events and parties.

This article comes form buzzle edit released

An Integrated Approach To Technical Textile Design

We are experts at all areas of the technical textile manufacturing process. Our integrated approach means we can develop highly complex technical textiles, tailoring the yarn types, weave constructions, finishes and coatings to produce fabrics which are custom-made to perform to consistently high standards in even the most demanding of applications

At the heart of this lies our ability as technical textiles specialists to design the manufacturing processes, which allows us to develop for our customers an end product of high-quality fabric, engineered to have performance characteristics that exactly meet their requirements

Designing For Performance

20161025We’ll act as a design and specification resource for your business. Our technical experience and specialist knowledge of yarns, fabrics, weaving, finishing, coating and fabrication processes means we can take the hard work away by developing innovative fabric solutions.

We like a challenge – the more complex and unusual the application, the better. We are happy to work with your internal team, tailoring a cost-effective textile solutions for your particular needs.

We will design fabrics to meet performance specifications, developing prototypes for new uses or improving and refining characteristics for existing applications.

In this way we will work with you as your textile development partner, acting as a vital resource to help our customers with a structured approach to the design of fabric components within their products or processes.

This article comes from arville edit released

Types of Media

The term news media refers to the groups that communicate information and news to people. Most Americans get their information about government from the news media because it would be impossible to gather all the news themselves. Media outlets have responded to the increasing reliance of Americans on television and the Internet by making the news even more readily available to people. There are three main types of news media: print media, broadcast media, and the Internet.

Print Media

The oldest media forms are newspapers, magazines, journals, newsletters, and other printed material. These publications are collectively known as the print media. Although print media readership has declined in the last few decades, many Americans still read a newspaper every day or a newsmagazine on a regular basis. The influence of print media is therefore significant. Regular readers of print media tend to be more likely to be politically active.

The print media is responsible for more reporting than other news sources. Many news reports on television, for example, are merely follow-up stories about news that first appeared in newspapers. The top American newspapers, such as the New York Times, the Washington Post, and the Los Angeles Times, often set the agenda for many other media sources.

The Newspaper of Record

Because of its history of excellence and influence, the New York Times is sometimes called the newspaper of record: If a story is not in the Times, it is not important. In 2003, however, the newspaper suffered a major blow to its credibility when Times journalist Jayson Blair admitted that he had fabricated some of his stories. The Times has since made extensive efforts to prevent any similar scandals, but some readers have lost trust in the paper.

Broadcast Media

Broadcast media are news reports broadcast via radio and television. Television news is hugely important in the United States because more Americans get their news from television broadcasts than from any other source.

Television News

The main broadcast networks—ABC, CBS, and NBC—each have a news division that broadcasts a nightly news show. For the past fifty years, most Americans watched one or more of these broadcasts. Since the 1980s, however, cable news channels have chipped away at the broadcast networks. CNN and MSNBC both broadcast news around the clock. Because the cable news channels are always broadcasting news programs, many people who want to follow a story closely tune in to these stations first. The relatively new Fox network news program has also drawn numerous viewers away from the big three networks.

Radio News

The other type of broadcast media is radio. Before the advent of television in the 1950s, most Americans relied on radio broadcasts for their news. Although fewer Americans rely on radio as their primary news source, many people still listen to radio news every day, especially during morning and evening commutes. Local news stations have a particularly large audience because they can report on local weather, traffic, and events.

Talk Radio

Since the 1980s, talk radio has emerged as a major force in broadcasting. Talk radio is a radio format in which the hosts mix interviews with political commentary. As a result, many talk radio shows are highly partisan. Conservatives have a strong hold on American talk radio through programs hosted by influential commentators, such as Rush Limbaugh and Sean Hannity.

The Internet

The Internet is slowly transforming the news media because more Americans are relying on online sources of news instead of traditional print and broadcast media. Americans surf the sites of more traditional media outlets, such as NBC and CNN, but also turn to unique online news sources such as weblogs. Websites can provide text, audio, and video information, all of the ways traditional media are transmitted. The web also allows for a more interactive approach by allowing people to personally tailor the news they receive via personalized web portals, newsgroups, podcasts, and RSS feeds.

Weblogs—known colloquially as blogs—have become very influential since the start of the twenty-first century. Leading bloggers write their opinions on a variety of issues, and thousands of people respond on message boards. Although many blogs are highly partisan and inaccurate, a few have been instrumental in breaking big stories.

This article comes from sparknotes edit released

Technical Textile Market – Global Forecast to 2020

Technical textiles is an emerging market in the textiles & fabric industry. The classification of technical textiles depends on its function & chemical properties and application. It has experienced continuous progress with regard to technological advances and innovation. This industry has been growing since the past few years with the advent of new technologies in nonwovens, fabric finish, weaving, knitting, and fiber & spinning. The technical textiles sector is a knowledge-based research-oriented industry and has been slowly but steadily, gaining ground due to functional requirements, namely, facets such as health & safety, cost effectiveness, durability, high strength, lightweight, versatility, customization, user & eco-friendliness, and logistical convenience in aerospace, shipping, sports, agriculture, defense, health care, and construction sectors.

The technical textiles market, in terms of volume, is projected to reach 42.20 Million Metric Tons by 2020, at a CAGR of around 4.68% from 2015 to 2020.

The market for the global technical textiles industry has seen an upward surge since 2000. The Asia-Pacific region accounted for around 33.13% of the total market share in terms of value in 2014, followed by the North American and European regions at 29.13% and 24.02 %, respectively. However, as the technical textiles market in developed countries is getting matured, the market in developing countries such as China, Japan, and India is projected to grow at a higher rate from 2015 to 2020. China, with a CAGR of 5.93%, is projected to grow faster than any other country. This is because of its vast population and high industrial and technological developments in the country.

This article comes from marketsandmarkets edit released

A New Era for Print Media

Print media is dead. Or is it? For a handful of well-connected New Yorkers, glossy, start-up magazines are the latest status symbols.

“It’s either mad or genius to start a print publication in 2013,” said Kevin Sessums, the editor of FourTwoNine, a new gay publication exploring topics such as activism, relationships and fashion. It’s also expensive: The first issue of Wherever, a new travel magazine, cost about $20,000 to put out. FourTwoNine wouldn’t say how much it’s spent, but it “wasn’t cheap,” a spokeswoman said.


What: FourTwoNine hits newsstands in October with Sarah Jessica Parker and Bravo’s Andy Cohen on its debut cover. Let’s Panic went on sale this month, featuring surrealist photography and a story by John Waters. Wherever, a tri-annual, launched last spring, its pages filled with vintage tourism ads and first-person pieces about moving to Bushwick.

Who: Rawan Hadid, 28 years old, created Wherever as a tome for serial wanderers after getting, she says, “tired of looking at glossy travel magazines.” Let’s Panic is the brainchild of fashion photographer Aaron Ward, who grew frustrated with editorial “bleeding into advertising.” Mr. Sessums, a memoirist and veteran writer of Vanity Fair, called magazine editing one of the last “aesthetic dictatorships,” and said he’s aiming to oversee an edgy publication that a reader will “throw across the room…but not throw out.”

Why: “When you’re working for Vogue, you have to speak Vogue,” said public-relations honcho Kelly Cutrone. A magazine to call one’s own operates, in part, she said, as “a marketing campaign…for people on the radar.”

These upstart editors are also aiming to make magazines like the ones they once admired. “There’s a gap in the publishing world,” said Koko Ntuen, editor in chief of Ladygunn, a two-year-old magazine that styles itself as a Vice competitor. “It didn’t seem like this was the time to do it,” Mr. Ward said, “but there’s a crazy hunger for these magazines that I loved growing up. They were inspirational, and that’s gotten diluted.”

This article comes from wsj edit released

Classification and Applications of Technical Textiles

20161011Technical Textiles:

Technical textiles are reported to be the fastest growing sector of the textile industrial sector. A technical textile is a textile that has been developed to meet the exacting specified high-performance requirements of a particular end-use other than conventional clothing and furnishings. In many cases, specially developed technical yarns are employed to support and reinforce the fabric properties.

Medical and Hygiene Textiles:

The largest use of textiles is for hygiene applications such as wipes, babies’ diapers (nappies) and adult sanitary and incontinence products. Nonwovens dominate these applications which account for over 23% of all nonwoven use, the largest proportion of any of the 12 major markets for technical textiles. The other side of the medical and hygiene market is a rather smaller but higher value market for medical and surgical products such as operating gowns and drapes, sterilization packs, dressings, sutures and orthopaedic pads. At the highest value end of this segment are relatively tiny volumes of extremely sophisticated textiles for uses such as artificial ligaments, veins and arteries, skin replacement, hollow fibres for dialysis machines and so on.

Transportation Textiles:

Transport applications (cars, Lorries, buses, trains, ships and aerospace) represent the largest single end-use area for technical textiles, accounting for some 20% of the total. Products range from carpeting and seating (regarded as technical rather than furnishing textiles because of the very stringent performance characteristics which they must fulfil), through tyre, belt and hose reinforcement, safety belts and airbags, to composite reinforcements for automotive bodies, civil and military aircraft bodies, wings and engine components, and many other uses.

Ecological Protection Textiles:

The final category of technical textile markets, as defined by Techtextile, is technical textiles for protection of the environment and ecology. This is not a well defined segment yet, although it overlaps with several other areas, including industrial textiles (filtration media), geotextiles (erosion protection and sealing of toxic waste) and agricultural textiles (e.g. minimizing water loss from the land and reducing the need for use of herbicides by providing mulch to plants).

This article comes from textilelearner edit released

Technology of Print Media

Keeping the presses rolling for all kinds of printed materials needed by a wide range of customers.

Why is this skill important?

Print Media Technology involves the production of printed material using sheet-fed offset and digital printing presses. They need to use other equipment to create finished printed products. The print media technician is involved with all aspects of the printing process from the initial planning and preparation, through to the print run, checking for consistent quality in the final product, to cleaning up after the print run is complete.

The technician most often works in a printing or publishing business, and needs to have a deep knowledge of how to handle, troubleshoot, and maintain printing factors such as ink types, custom colour mixing, paper properties, and complex printing, trimming/cutting and quality control equipment.

The technician continuously demonstrates expertise and exercises technical and creative decisions throughout an often long but always exciting evolution from concept to completion.

This article comes from worldskillsabudhabi2017 edit released

Weaving Innovation: Technical Textile Applications in Healthcare


Technical Textiles is a term that is growing in popularity both within the textile industry and the research community. With several other alternatives (like smart textile, intelligent textile, and performance textile), this term remains the most encompassing and most descriptive of a field of applications where textiles are associated with specific performance-based attributes in addition to their basic function.

The field is driven by applications in many areas, including military, sports, and, of course, medical and healthcare applications. These applications provide a wide range of research and product opportunities, from wound management technical textiles to fabrics with integrated electronics to tissue engineering applications.

This article comes from ieeepulse edit released

Print Media is Dead? Not so Fast.

Is print media dead? This is a question that has been buzzing around the marketing world since the rapid surge of the Internet and social media. While many businesses have completely migrated their advertising efforts to the web because of its cost effectiveness, exposure potential and convenience, print media still maintains its stance as a powerful and necessary component of an ad campaign. Let’s take a closer look at print media and some advantages it has over its digital counterparts.

Tangibility – A print media piece is a physical thing. Magazines and newspapers can stay in houses or offices for months or years, while Internet ads can disappear into cyber space instantaneously.

Credibility – There is something about print media that gives a sense of legitimacy. The saturation of popups and banner ads on the web can be overwhelming and the fear of spam and viruses is enough make people weary of clicking. There is no imminent danger in a print media ad.

Branding – Print media ads are excellent for solidifying your brand identity. Your ads should have a consistent aesthetic in terms of fonts, colors and types of images to establish brand recognition.

Target Marketing – Placing ads in publications such as specialty magazines can effectively reach niche audiences that may be more difficult to target online.

More Engaging – Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit. A study shows that people read digital screen text 20% – 30% slower than printed paper. (Alshaali & Varshney, 2005)

Less Print media Ads – With more and more businesses relying solely on the Internet for their advertising needs, the decline of print media publication can actually be used as a marketing advantage. The publications are less crowded, allowing more room for your ad to shine, and possibly even cheaper prices for that ad space.

QR Codes – Placing QR codes on printed pieces is an excellent way to bridge the gap between print media and web. When scanned with a smartphone, the QR code will take you to a homepage or a special offer page that lives on the web.

The best way to market your business is to utilize as many channels as possible to reach every corner of your target demographic; this should not exclude print media. Although it is likely that most emphasis, in terms of advertising, will be executed online, there still exist those who revel in the glory of the printed page and it’s important to reach them. Finding the right balance between various media will ensure a steady revenue flow, an increase in sales and new customers.

This article comes from forbes edit released