Technical Textiles for Agriculture and Fishing Applications

Textiles textiles have long been used in agriculture and fishing to protect, gather and store products. Today, modern materials and constructions have helped to increase the strength, lightness and durability of traditional products, as well as open up completely new markets.

Agriculture and fishing applications represent the sixth biggest market for technical textiles, although growth is relatively slow. This is partly because textile usage is dominated by yarn and monofilament products in relatively mature applications such as ropes, twine, and fishing nets and line. Another reason is that traditional materials are being replaced by products which have a lower textile content in terms of volume. However, the potential for growth is higher in materials for specialised applications such as equipment for fish farming and nonwovens for agriculture and horticulture.

Synthetic materials – especially polypropylene – have made considerable inroads into this market sector, although traditional materials remain significant where biodegradability is important. Also, modern textile materials have opened up possibilities for innovation in crop protection and shading, including floating covers, capillary nonwovens, and textiles incorporating fertilisers, pesticides, superabsorbent polymers and seeds.

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Types of Print Media?

From a publishing perspective, print media includes newspapers, magazines and books. From a marketing and advertising perspective, print media also includes brochures, posters, flyers, directories and direct mail pieces, such as letters and postcards.

From a reader’s perspective, print media is used to gather information or for entertainment purposes. Newspapers are a common source of local, regional or national news. Local magazines or business publications also provide readers with information on topics of interest. Some magazines, along with books, are used for entertainment or pleasure. People read fiction books, for instance, for entertainment driven by a story, plot and characters.

In marketing, companies rely on print media to deliver messages to targeted customers. While readers do not necessarily seek ads in newspaper or magazines, publishers rely on advertising dollars from companies to keep subscription rates low and to generate profit. Advertisers want to engage customers as they read through the pages.

Other print media is specifically developed to convey an advertiser’s message to targeted customers. Companies prepare flyers, posters and brochures to communicate company, product or event-specific information or benefits. These media are often mass-distributed to customers through public postings. Direct mail pieces are sent to targeted customers in their mailboxes.

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