Technical textiles are defined as textile materials and products used primarily for their technical performance and functional properties, sometimes as a component or part of another product to improve the performance of the product.
The global demand for a variety of such textiles has continuously increased as a result of their rising base of applications in end-use industries.
The 2016 Technical Textiles Top Markets Report, produced by the U.S. Department of Commerce’s International Trade Administration (ITA), forecasts global demand for U.S. technical textile products to increase 4 percent annually through 2017. Innovation and new technology coupled with trade relationships developed under existing and future free trade agreements will drive this increase in demand.
The Top Markets Report examines historical data from 2008 through 2015 plus forecasts demand for 2016 and 2017, and ranks 70 markets for overall technical textile exports. This study of the U.S. technical textiles market is intended to provide an analysis of the competitive landscape, including developing trends and key regions where U.S. producers could find new and continued opportunities for their products.
In addition to examining historical and future global demand for U.S. technical textile products, this Top Markets Report identifies nine key foreign markets where U.S. producers could see growth and opportunities to expand their market.
Print media characteristics are determined by the message, the delivery and the production. When using print media, it’s advantageous to know what you want to say and the best way to say it. Whether it’s direct mail, magazines, newspapers or fliers and business cards handed out in grocery stores, all are characteristics of print media fulfilling its determined purpose.
Newspapers are the most common printed mass media. Delivered to the home or sold at a newsstand, newspapers can be published daily, or regularly over the course of a week or month. Newspaper have the advantage of providing quick, inexpensive and tangible delivery of both news and advertising. You can’t clip a pizza coupon from a radio advertisement. Magazines provide on a weekly or other periodic basis what the newspaper cannot: in-depth coverage and analysis of specific events or issues, not just the news of today. In most cases for newspaper and magazine print media, the information is a way to bring readers–and potential customers– to the advertisements. A few specialty newspapers and magazines are supported solely by subscription and stand sales but they are not the norm.
The print media is an effective way to alert the public to the Weatherization Assistance Program and its work. Readers often bypass paid advertising, but a story from an independent journalist increases public awareness and builds local credibility. The media reaches a broad audience of readers on a daily basis. Reporters and editors are always looking for interesting, newsworthy stories. Attracting media attention can help expand your influence and name recognition in target communities.