We are living in a rapidly developing and modernized era where technology is taking charge in every walks of our life. This technology may come with many advantages and disadvantages as well. Every development is due to rapid modernization, improvement of old administration methods and the use of new technology to make things even better. However with the growing modernization human demand for knowledge is also increasing. Media serves an important role in keeping people informed about the events and innovations around the globe. This information may reach us in two forms, either through print media which is the oldest method, or the other one can be electronic media. With the improvement of electronic media during past few years and daily reports on achievements, electronic media has dominated over print media during past few years. Print media is the oldest form of Mass Media, and still not outdated. Daily about 70% of people start their day by reading newspaper, which is the oldest media around the world. Newspaper gives us information about whole world within few minutes of reading session, with a choice to skip the topics that we are not really interested about.
Print Media still forms an important part of Media Industry which has been given a competition by electronic media and a new technology called e-newspaper applications. But still newspaper holds its value even today and is competing strongly with technology backed media. Basically said, words printed with ink on paper that is attached in different ways, provides different kinds of information, education and entertainment. These may consists of chapters or themes, pictures, advertising and so on and mostly big emphasis is made on make-up and attractive appearance.
Printing is a process for reproducing text and images, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing. Print media make use of the printing means to spread some news, information or message among the large number of people. Print gives a broader range of access to the knowledge about particular topic and enables future generations to build directly on the intellectual achievements of earlier ones without the changes arising within verbal traditions. Print media today is being challenged by its electronic counterpart. But there are several unique advantages that help both the mediums to create a niche place in the media industry. Print media is more capable than electronic media to deliver localized news that may interest city or district residents, also helpful in educational purpose. Print media can be in the form of newspaper, magazines, book or printed journals and pamphlets.
Electronic media use electronics or electromechanical energy for the audience to access the content. This electronic information may be accessed in many ways, either through internet, television or radio. This is in contrast to static media (mainly print media), which today are most commonly created electronically, but never required electronics to be accessed by the user, and are generally in the printed form. The primary electronic media sources familiar to the general public are in the form of news channel, radio presentation, video recordings, audio recordings, multimedia presentations, CD-ROM and online content. Most new media are in the form of digital media. However, electronic media may be in either analog or digital format. Any equipment used in the electronic communication may be considered electronic media and these equipments may include television, radio, computer or telephone. News is the most common form of electronic media. Information on current events which is presented by print, broadcast, Internet, or word of mouth to a third-party or mass audience is provided by the news channels.
Electronic media has emerged as a powerful source for making people aware about the latest happenings around the world. Today there are more than 100 news channels giving information about various national and international events related to the field of sports, business, politics and fashion. These days there are special channels dedicated variously for sports and business etc. that telecast news related to these to these areas only. One can easily access these channels without paying anything extra. Also there are separate channels and articles available on the internet that discuss about a particular topic and make you aware of the various facts about your desired topic.
Both print media and electronic media are in a constant state of competition, both competing to super pass each other. Both of the medium have their own set of unique features that make them distinct from one another. These basic points of difference are:
- Choice of reading, that is user is free to read anytime from the newspaper, whatever he wish to read and can be carried anywhere.
- Much affordable form of media, when compared with the electronic media
- For an individual, it’s quite an easy proof for any sort of information – People specially living in rural areas can easily afford a newspaper as compared to TV’s etc.
- User do not require any kind of medium like radio, television etc. for the data transmission
- It is your choice to access this media at any point of time, not like electric media where a program is telecasted at a particular prescribed time.
- Relatively easier form of accessibility public for campaigns etc
- Print media allows reader to store away articles that be used any time in the future.
- A more advanced form of media.
- Introduces relatively more revenues and job opportunities as compared to the printed forms
- Relatively more innovative form of media and includes motion pictures, animation etc. which make things even more attractive
- A variety of options available unlike print media where one has to stick on to a single set of document. People can surf through different channels, site etc. whatever they like or want
- Very appropriate for immediate broadcast like result of instant POLLS, reviews of public and some match results
- Works better for people with hearing and seeing disabilities.
- Can be reached faster and can be made LIVE.
- Can be very effective for spreading awareness at national and international level
- The standard of television news is deteriorating much faster than that of print media.
Electronic media is gaining more popularity days. During earlier times people depended on newspapers when there was no other source of news and information, and sometimes got to know about facts quite late. The major limitation of print media was that, only the urban people and those who were well educated could read newspapers. The Electronics media has replaced print with better and fast flowing news and information. Those who cannot read can watch and listen to the news broadcast on television and radio respectively. Also it is an advantage for visually impaired people. Today electronic media has spread everywhere, both in urban and rural areas. Electronics media has become so effective that we watch live telecasts. The best part of Electronics media is that it gives life picture and the scenes of the places of incidents and that too without much delay.
With electronic media it has become possible to see all National and International programs straightaway and watch the movements of the crowd with some live action transmission also becoming popular with this media. Another added advantage for electronic media is that we all see the news and happenings in TV so many times during the day that it neutralizes the interest to read the same news in the newspapers again the next day. There are a large number of news channels available on television these days broadcasting different information and programs. There are many people interested in watching the burning topics or very commonly termed as breaking news of the day and also very much interested to hear comments of prominent people about the current events or in case of some important event. This participation of some prominent people in the matter concerning general people makes it more interesting and more informative. The electronics media thus updates the knowledge of the people.
We may say that electronic media is trying to dominate over the print media these days, but we cannot close our eyes against print media. Print media in every form have its own importance and prominence which cannot be replaced by anyone else. Today there is a tight competition between the newspaper and electronic medium. Also the competition among various newspapers is also increasing day by day which has made the print media cheaper, qualitative, informative and fast. The print media always is accurate information in detail. The journalists and editors of newspapers are more efficient and experienced than those of TV who just hire people based on looks rather than their journalism skills. Experience and well qualified journalists are successful in presenting information in an analytic manner, which helps the reader to be clear about the facts and the subjects and also create their interest to read further. What we generally see in TV is only the highlights and a lot glamorized version. Nevertheless, for detailed information, we go through newspapers, which give it in a broader manner about any matter or happenings.
We cannot disagree over the fact that the utility of print media will always remain informative to help a man to progress in his life. In all newspapers, the editorial page contains the broader views of the prominent editors on the current and sensitive issues, which give the detail and structural information about the matters and also the views of some prominent people over the common issues of the community, state or country. The intellectuals generally are keen to study such matters from the editorial section of the newspaper. Print media covers all possible major and minor information sources and highlights even national and international events. Print media is famous to make sectioning of topics with the aim to give specific and broader information, and these sections may include information from the field of sports, politics or business.
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