Basics of Print Media

When implementing a print media campaign, there are quite a few things to remember to ensure maximum quality is achieved with your final product.

When hiring a professional design firm or a designer to execute your print campaign, you should make sure they are aware and comfortable with the information in this article.

We’ll explain some of the basics you should be aware of regarding printed media so that you can make sure you are hiring the right group of people (or person) to handle your campaign.

Understanding Color Profiles

Color profiles are extremely important in printing. Your document(s) should be set up in what is known as a color profile. Under no circumstance should your print campaign contain objects compiled in an RGB color profile.


Color Mixing Example is a printing process, also know as 4 color printing, which utilizes Cyan, Magenta, Yellow, and Key (or, Black). There is a lot of detailed information regarding why is a more efficient means of printing, but that is not something we will delve into at this time.

However, understand that is for printing, while RGB is for use on the web.

Spot color printing is also appropriate (such as using Pantone colors), and is mostly used for ensuring color matching on printed objects such as logos. But be aware that spot color printing is fairly pricey, but because of its extremely accurate nature, is an excellent choice when you absolutely need a particular color to be reproduced.

Bleed, Trim, and Safe Area

Next, it is important to understand these 3 terms.


If you want elements in your document to reach all the way to the edges when in final printed form, you’ll need to make sure what’s known as a “bleed” is included. The more space you can provide, the better, but most printers require at least 1/8″ of bleed (and preferably more).

Bleed, Trim and Safe Area


Next, you’ll need to make sure that you identify the trim area of your document. The trim area should be set to what your final document size will be. In the image above, you’ll notice the trim is identified by the magenta rectangle.

Copy Safe Area

Finally, the Copy Safe Area is basically the “boundary” for any text or important information that you want to make sure is printed clearly. This is imperative, because many printers have a slight variance in where the trim of your document occurs. The typical practice is to place your copy safe area at least 1/8″ of an inch from your trim line. This makes sure that if the printer has any variance in their trim, you don’t lose any vital information from your document.


This is very important bit of information, and actually, a fairly common mistake that printers run into. Images that are often pulled from the web are not suitable for print, unless they are specifically made to be high resolution. Often, it is easy to tell the difference between a high resolution image and a low resolution image by file size alone. However, that is not the only way of identifying resolution. It is important that, when printing, your imagery and photography has a resolution of at least 300 DPI (dots per inch). Otherwise, the image may reproduce blurry and pixelated.

So what’s the difference?

When designing on a desktop publishing program, such as InDesign or Illustrator, the default black value is set as Cyan 0%, Magenta 0%, Yellow 0%, and Key (Black) 100%. However, if you print using these values, your printed media will be produced with a very washed-out black.

How to avoid washed-out blacks

By using what is known as a “Rich Black.” This is achieved by setting the values to C40% M40% Y20% K100% or C60% M60% Y40% K100%.

This will produce a full-color black that is vibrant and really jumps off the page.

Just keep in mind, this can only be done when producing media that is using 4 color printing and does not apply to grayscale printing.

Dealing with Fonts

When sending artwork to printers, it is important to remember that one of the most common compatibility issues is that of missing fonts.

There are two methods to avoid this issue… either packaging your document or outlining the fonts.

Packaging Your Files

If you are working in a page-layout publishing program such as Adobe InDesign, you have the option of “packaging” your files. Basically, this takes any and all images and fonts that are you used in your document and creates one nice, tidy folder where they all reside.

This image shows how the packaged folder is structured.

Outlining Fonts

Another option when supplying files to the printer is to do what is simply known as outlining the fonts. This is especially useful for documents such as Adobe Illustrator files.

When outlining the fonts (also referred to as outlining the type), the publishing software simply creates vector shapes of the characters in the words… so they actually end up becoming separate shapes, instead of editable type. This ensures the printer can view the document as-is, with no type compatibility errors or issues.

The Bottom Line

Hopefully this information helps you as you execute your print campaigns. When working with a design firm or a freelance designer, it’s extremely important that they are able to comfortably work within the industry printing standards such as these. Making sure you are working with the right industry professionals is key when producing high-quality branding campaigns.

This article comes from jetfuel CREATIVE edit released


Advertising Media Print

The two most common print media are newspapers and magazines, but print media also include outdoor billboards, transit posters, the yellow pages, and direct mail. Print media is important because it can reach such a large audience, and the great number of specialized publications on the market enable businesses to focus on a target audience with a specific set of characteristics. Print media are allowed to advertise most anything, other than products intended for children and sold to children. All other publications may advertise most anything sold legally like cigarettes, liquor, and contraceptives; however, many publications will not accept what they consider to be controversial ads.




When deciding upon a newspaper in which to advertise, there are three physical criteria to consider: distribution, size, and audience. Newspapers are either daily or weekly, come in a standard or tabloid size, and reach a large percentage of the reading public. Because of the broad demographic reach of most newspapers it is difficult to target a specific audience; however, newspapers are effective in increasing awareness of a business’ products and services in a specific geographical area.

Types of ads placed in newspapers include: display ads, classified ads, public notes, and preprinted inserts. Newspaper ads have some flexibility in their size. For instance, some are small boxes that take up only a small portion of a page, while others might span one or two full pages (the latter, however, are typically only bought by larger corporations). Regardless of this flexibility, newspaper ads can only use limited special effects, such as font size and color. These limitations lead to advertising “clutter” in newspapers because all the ads look very similar. Therefore, advertisers must use original copy and headings to differentiate their ads from those of their competitors. The quick turnover of newspapers also allows the advertiser to adjust ads to meet new market conditions; however, this turnover means that the same ad may need to be inserted over a significant period of time in order to reach its target audience.


With magazines an advertiser can focus on a specific target audience. As the Small Business Administration pointed out in Advertising Your Business: “Audiences can be reached by placing ads in magazines which have [a] well-defined geographic, demographic, or lifestyle focus.” An attractive option for many small businesses may be placing an ad in the localized edition of a national magazine. But magazine advertisements often have a lag time of a couple of months between the purchase of ad space and the publication of the issue in question. Magazines, then, are sometimes not the optimum option for businesses seeking to target fast-changing market trends.

In addition to the above factors, it is also important to consider the nature of the magazine ad copy. Magazines allow elaborate graphics and colors, which give advertisers more creative options than do newspapers. Also, recent surveys have indicated that informative ads are the most persuasive. Therefore, it is important to include copy and art work that are direct and that present important product information to the consumer, such as how the product works, how it benefits the consumer, and where it can be purchased.

Direct Mail

Many consultants feel that direct mail is the best way for a small business to begin developing awareness in its target consumers. Mailing lists can be generated (even though they are often difficult to maintain) with the names of those people most likely to purchase the advertiser’s products or services. However, direct mail is not always cost effective. A direct mailing campaign can cost as much as $1,000 to reach 1,000 people, whereas television can reach a similar number of potential customers at a fraction of that cost. But business experts indicate that direct mail does tend to generate more purchasing responses than does television, and they observe that the products of many small businesses are often more suited to a direct mailing campaign than to indirect, image advertising.

Yellow Pages

The Small Business Administration stated in “Advertising Your Business” that a yellow page ad is often used to “complement or extend the effects of advertising placed in other media.” Such an ad has permanence and can be used to target a specific geographic area or community. Essentially, a yellow page ad gives the consumer information needed to make a purchase. Therefore the key information to include in such an ad includes: the products and services available; location; phone number; business hours; special features, such as the acceptable kinds of payment (i.e., credit cards, checks); parking availability; discounts; and delivery policies and emergency services. The best way to arrange this information is in a list, so that the consumer will be able to scan the ad for the desired information.

A major consideration with a yellow page ad is where to place it, which primarily depends on the directory (or category) under which businesses choose to locate their ads. Central to this choice are the products or services that the company wishes to emphasize. The ad copy should compliment the directory, indicating the main products and services for sale, so that the ad will emerge from the similar looking ads that surround it.

Outdoor Advertising

Outdoor advertising usually comes in two forms: billboards and transit posters. Like yellow page ads, outdoor advertising is usually used to support advertisements placed in other media. One of the greatest strengths of outdoor advertising is as a directional marker to point customers toward your business. Since the prospective consumer often has only fleeting exposure to billboards and transit posters, the advertising copy written for these media needs to be brief with the ability to communicate ideas at a glance. To do this well one must use graphics and headings efficiently and artfully.

This article comes from Inc edit released


A Study of Technical Textiles

Textile that is primarily used for its performance or functional properties and not for its appearance or aesthetics is known as technical textile. The industrial fabrics that are used for various industrial applications are also classified as technical textiles. As such, technical textiles are the high performance fabrics that are basically used for non-consumer applications. Some textile academicians also include finished products such as ropes or tarpaulins, and parts of other products, such as tyre cord for tyres or coverstock for diapers, in the definition of technical textile.

Scope of Technical Textile

An exceptional feature of technical textiles is the use of innumerable varieties of raw materials, processes, products and applications for their production. Some of the materials used for making technical textile are listed below.

  • Metals, like steel.
  • Minerals, like asbestos and glass.
  • Synthetic polymers, like PES, PA, PAN, PP etc.
  • Regenerated fibers like rayon fiber and acetate fiber.
  • Natural fibers like cotton fiber, jute fiber, wool fiber etc.

Not only a great variety of raw materials but a multitude of processes are also employed for manufacturing technical textiles that include basic processes like weaving and knitting and much advanced processes like stitch bonding, chemical, thermal bonding to needle punching and many more. All these processes result into various products like fibers, yarns, and threads that are further used for making the finished technical textile. Not only this, many processes also lead to the manufacture of end products like ropes, cords, bags, belts etc. The figure above goes to explain the complexity of the technical textile process chain.


This article comes from TEonline edit released


Soyang Company Profile

Soyang is a leading specialty manufacturer of technical textiles for printing and industrial applications, headquartered in Hangzhou, southeast of China. For over 10 years, Soyang has been an innovative worldwide provider of flexible substrates solutions for a wide range of customers and markets.

Specializing in sign and industrial applications, Soyang developed a full range of products to meet your specific needs. Our own brands of Sotex® , SoFlex®, SoFlat® and Memo Tex® will guide you to find the best ideal supports.The 66,000sqm (710,688sq.ft) facility is home to Knitting&weaving lines, laminating lines an coating lines.

“Your Expert in Technical Textile!” Welcome to Soyang for a complete support on solutions:


What Is Print Media Advertising?

20150811Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences. The proliferation of digital media has led to a decline in advertising expenditure in traditional print media.


Advertisers can choose from a wide range of different types of newspapers, including local, regional or national titles published in daily, evening, weekly or Sunday editions. Newspapers target different readerships with a mix of content, often including sports, entertainment, business, fashion and politics in addition to local, national or world news. Advertisers can buy different sizes of advertising space, from small classified ads with text only, to display ads featuring text, photographs, illustrations and graphics in sizes up to a full page or even a double-page spread.


Magazines offer advertisers extensive choices of readership and frequency. Consumer magazines cover a wide range of interests, including sport, hobbies, fashion, health, current affairs and local topics. Many business and trade magazines provide coverage of specific industries, such as finance or electronics. Others cover cross-industry topics, such as communications or human resources, while still others focus on job-specific areas, such as publications for executives, marketing professionals or engineers. Publishing frequency is typically weekly, monthly or quarterly. As with newspapers, advertisers can take advertising spaces from classified ads to full page ads in black and white or color.

Billboards and Posters

Advertising on billboards and posters gives advertisers the opportunity to reach consumers on the move. Putting posters in retail malls, for example, helps advertisers reach consumers close to the point of purchase. Posters or billboards in train stations, airports or busy town centers have the potential to reach large groups of consumers. Advertisers can change the messages on billboards and posters at a frequency of their choice.

Direct Mail

Advertisers use direct mail to reach smaller target audiences or selected prospects. Direct mail often take the form of a letter, brochure or flyer sent via the postal service. Advertisers can episode free passes compile their own list of prospects and customers for the mailing, or rent a mailing list from a specialist firm.

Print Media Selection

Print media advertising offers advertisers the opportunity to target different readerships, with advertising costs based on circulation and nature of the readership. Advertisers and their agencies compare the costs of reaching their target audience using circulation figures and readership research from individual media or industry groups, such as the Association of Magazine Media or the National Newspaper Association.

This article from the Small Business edit released